Zaman International Celebrates Mother’s Day With 700 Women In Attendance
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Shop our retailers for Mother’s Day gifts or you can shop online today. Still time. Click here to find a retailer near you.More
Summer is here, so get outside and start getting all the benefits from working in the garden! Not only will you have beautiful flowers, delicious vegetables, but you will be doing your body and mind some good!More
LANSING – Twenty Michigan teachers will be selected to serve on a key leadership panel to help implement the state’s Every Student Succeeds Act (ESSA) plan, under a grant from a national education organization, the Michigan Department of Education (MDE) announced today.
Michigan is one of 18 states receiving a total of $95,000 in grant funding from the Council of Chief State School Officers (CCSSO) to foster national engagement with educators around ESSA – the new federal law that replaced the previous No Child Left Behind Act. Every state is to develop a plan that it will use to improve educational outcomes for children and hold schools accountable and transparent for that success.More
MSF-supported projects line Woodward Avenue corridor in Detroit, offer testament to city’s promising future
LANSING, Mich. – In economic development parlance, Friday’s public opening of the QLine in downtown Detroit is a compelling case of connecting the dots.
Along Woodward Avenue from New Center through Midtown to the bustling entertainment and financial districts, the streetcar-on-rails will deliver (over 12 strategically located stops) the most vital of all ingredients to the resurgence of the state’s largest urban center – people. And, there’s no mistaking people are coming to the city as tourists, visitors and residents at a rate not seen since the 1950s.
“The QLine allows for efficient and affordable transportation at a historic time when new businesses, residential buildings and entertainment options are unfolding continually in Detroit,” said Steve Arwood, CEO, Michigan Economic Development Corporation, the state’s chief marketing arm that administers programs and conducts due diligence on behalf of the Michigan Strategic Fund.More
Zaman International Hope for Humanity is a non-profit organization which provides assistance to the most vulnerable women and children experiencing poverty in Southeast Michigan by providing essential services to stabilize families with a monthly supply of food and household items, as well as workforce development training to break the cycle of generational poverty.
All of these services are provided right now, under a leaking roof, in a welcoming space, at the 40,500-square-foot Hope for Humanity Center in Inkster, Michigan. Last year, Zaman International moved into the Hope for Humanity Center, which includes a food pantry, good deeds store, furniture warehouse, and classrooms for the literacy and workforce development programs–and, now, during the Spring season, the deficiencies in the roof have become more than evident. Detroit’s local Channel 4 news covered the roof campaign last Friday and again a couple of days ago, so you may have seen the video of the leaking in the food pantry. More
LANSING, Mich. – Community organizations interested in providing services to prevent child abuse and neglect can apply for Michigan Children’s Trust Fund grants.
The Children’s Trust Fund within the Michigan Department of Health and Human Services announced today it is accepting competitive bids for the grants. Successful grantees can receive up to $50,000 per year for four years beginning in October.More
Is your email list lackluster? Stagnant? Are you looking for ways to make it grow, but you lack a “digital green thumb?” We have gathered this list of tactics you can use to make your email list blossom in ways that will reach your most important prospects.
1. Social Media Advertising
Social media is a great way to connect and share information with potential prospects and build awareness. It provides a channel of communication that can easily reach a substantial amount of the population with just one post. Social media is a great source of business discovery. It can be used to promote your website or content and those interested can sign up for your email list. Fifty-four percent of digital marketers say that social media is a major part of their B2B lead generation and nurturing strategy. Lead generation is important if you want to build a growing email list. Building awareness through posts that can also be shared will catch the interest of prospects you can gather email addresses from.
Top Marketing Social Media Sites:
2. Content Marketing
Content marketing takes longer to perfect than other marketing tactics, but it is one of the most successful for list growth. Longer-form content offers a better chance for prospects to become interested. Gated content — content that users must provide an email address for in order to download — is the holy grail of list growth. Content marketing focuses on the creation of written content that is published to inform potential or current customers about a business and knowledge. The main goal is to attract attention, generate leads and increase brand awareness or credibility. Along with good content, adding a call to action with a subscription option to your content will increase your ability to build an email list of interested peers.
Examples of Longer Form Content:
3. Search Engine Optimization
SEO consists of ranking high in Google search results. Search results are based on keywords a customer searches when looking for answers to their problems. Ranking higher in the results creates more opportunities for converting search users into subscribers. In order to gain subscribers from SEO, you must use keywords that are commonly used to find your business or you use in your content. By ranking higher and using keywords, you drive more traffic to your site and bring more opportunity for subscribers to your email list.
SEO Keyword Tips:
4. Paid Search
Paid search is another means for growing your list. It involves advertising within the sponsored listings of a search engine or a partner site. You can use these ads to direct traffic to areas of your site that have subscription options or provided gated content. The more traffic you pay to have visit your site the more opportunities for email list growth. There are many choices of paid search you can try to grow your email list more.
Types of Paid Search:
5. Contests and Giveaways
Contests and giveaways always attract attention. Who doesn’t like a little competition or free gifts? These techniques can be used to gather customer contact information and grow email lists immensely. Contests and giveaways can be a small competition whether online or in-person, with rewards. However, the real treat is the contact information participants must provide in order to receive their prize. This is a great way to satisfy customers and still gain essential email list information. They might even recommend you to other potential customers. You can also request they enter their contact information to be entered in to even get the prize. There are a variety of ways to do contests and giveaways.
Types of Contests and Giveaways:
6. Webinars
Webinars are meetings over the Web using video conferencing software. Webinars provide the ability to give, receive and discuss information in real-time. By holding a webinar you can virtually reach and invite potential customers from all over the world. You can connect and interact with them about your business and their interests. In return they can share contact information and reveal what they are looking for. This means you will gain information for your email list and know how to nurture your new customers.
Types of Webinars: :
7. Offline events
Offline marketing strategies utilize offline media channels to create awareness of a company. They take online events into a more personal interaction in public. Holding an offline event could be used to share information, meet like-minded individuals, connect or provide instruction. Offline marketing strategies tend to be more expensive than online ones, but offer more opportunities for potential customers because they took the time to go to your event to learn more about your company. These types of events are more personal and interactive, which is more valuable to a prospect. This is a chance for you to gather contact information for your email list through event attendance, email request lists and personal interactions. There are multiple types of offline events for you to choose.
Types of Offline Events:
8. Subscription pages
Subscription pages are very important and should always be located where prospects and customers can access it easily. A subscription page is essential for email list growth and maintaining. Always request email addresses and the name of your customer. Remember to use this page link on blogs, advertisements, newsletters and emails. It is the most important web page and email list growth tactic. It is how you know your prospect is interested and wants to know more.
Email lists are an important part of informing prospects and current customers about your company and getting them interested. Don’t let a shrinking email list alter your marketing capabilities.
At Biznet, we are lead generation marketing specialists. We know the challenges of a struggling marketing email list. Don’t let slipping email lists affect your marketing abilities or the growth of your business. Check out our Marketing Services page to see all we can do to help you build and maintain your best email list yet. Or give us a call at 248-560-9000.
Source: Biznet Digital
Thousands of business professionals who frequent the spa at the MGM Grand for the past decade have known all about him. In fact, they’ve scheduled months in advance for his services. But 31 year old, Jamel Randall, a native Detroiter whose passion is to bring awareness of the benefits of coupling therapeutic massage with yoga, and to teach about a healthy lifestyle that goes beyond the spa experience has launched into the entrepreneurial world of business ownership as of this January.
Randall’s new Yoga & Massage Studio, located at 28880 Southfield Rd., Suite 183, on the Southeast corner of Southfield Rd. & 12 Mile Road in Lathrup Village, is home to such ongoing services as massage, yoga classes, and meditation, and private training with an ultimate goal of teaching other therapists his unique style of Thai and Yoga & massage into a blended form called Power Massage and exploring the next step of franchising his brand.More